You’re not losing jobs because you’re a bad plumber. You’re losing them because when someone types ‘heating engineer near me’ at 9 pm, your competitor comes up and yours doesn’t. We fix that.
No jargon. No hard sell. Just an honest look at where you stand online.
We’ll show you exactly where your Nottingham plumbing or heating business is leaking leads every single day.
No spam. Nottingham-focused digital marketing experts.
97%
of UK customers check Google before hiring any tradesperson
70%
of all plumbing searches happen on a mobile phone.
76%
of local searchers contact a business within 24 hours
Word of mouth built your business. We’re not here to tell you it doesn’t work — it absolutely does. But it has a ceiling. It depends on who your existing customers know, who they remember to mention you to, and whether that person needs a plumber that exact week.
Google doesn’t have any of those limitations. It’s working at 11pm when a homeowner’s boiler cuts out. It’s working on a Saturday when someone discovers a leak under their sink. It’s working in the slow weeks, the quiet months, the gaps between the referrals.
And right now — while you’re reading this — it’s sending calls to your competitors who’ve sorted their local SEO and not to you. That’s not a slight. It’s just what happens when great tradespeople don’t have a strong enough presence online. We fix that.
Most SEO agencies will take on anyone — a florist one week, a letting agent the next. They apply the same strategy to every client and call it ‘digital marketing’.
Xcel Rank works exclusively with plumbing and heating companies — and nothing else. We know that January is the single busiest month for boiler breakdowns. We know the October surge hits like clockwork. We know that
‘Gas Safe’ is the trust signal that makes a homeowner feel safe letting a stranger into their home.
A generalist agency will never know any of that. We know all of it. And we use it to build campaigns they simply cannot match.
We offer a focused set of services built specifically around what gets plumbing and heating businesses to the top of Google — and keeps them there.
Rank where your customers are searching. We build and manage the full local SEO system that gets your business into Google's top results in every area you serve.
The map pack is where the calls come from. We get you into it and keep you there with active, consistent monthly management of your profile.
Not just 'plumber near me'. The specific, high-intent phrases your customers actually type when they need someone urgently — and we target every one of them.
Every page working harder. Location pages for every town you serve, so you rank everywhere your customers are searching — not just on your homepage.
Your details, consistent everywhere. We clean up inconsistencies and build accurate listings across all key trade directories to strengthen your local authority.
A steady flow of 5-star proof. A simple system that keeps new reviews coming in consistently — without you chasing customers or thinking about it
Your Google Business Profile is your most powerful local asset. We audit, rebuild and manage it so you appear in the map pack for every relevant search in your area.
Need results faster while your organic rankings build? We run targeted Google Ads campaigns for plumbing and heating businesses — focused on calls, not clicks.
A website built to rank and convert. We design and build fast, mobile-first WordPress sites structured correctly for local SEO from day one
Build trust and stay visible between jobs. We manage your social presence so your business looks active and credible to every homeowner who looks you up.
Calls generated. Rankings improved. One clear plain-English report, once a month, that tells you exactly what your investment is returning.
Every month you're not ranking is a month someone else is taking the jobs that should be yours. We offer every plumbing and heating business a free, no-obligation local SEO audit.
