Xcel Rank Ltd is committed to protecting your personal data and being fully transparent about how we collect, use, and safeguard it, in line with UK GDPR and ICO requirements.
Xcel Rank Ltd is a UK-based digital marketing agency specialising in local business growth, including Google Business Profile optimisation, SEO, and lead generation services for plumbing and heating companies across the UK.
Xcel Rank Ltd is registered with the Information Commissioner’s Office (ICO) and is fully compliant with UK GDPR. We are also a fully insured agency.
We only collect information that is necessary for us to provide our services and respond to your enquiries. This includes:
We do not collect sensitive personal data such as health information, financial account details, or data relating to children.
Your data is used only for legitimate business purposes. We never use it for anything unrelated to delivering or improving our services.
Under UK GDPR, we are required to have a lawful basis for processing your personal data. We rely on the following bases depending on the context:
For B2B communication, prospecting, and general business operations where your interests are not overridden.
Where required, we will ask for your explicit consent before processing your data, for example, for marketing communications.
When you become a client, we process your data as necessary to fulfil our contractual obligations to you.
We do not sell, rent, or trade your personal data to any third parties. We may share your data only in limited circumstances:
All third parties who access your data are required to handle it securely and in accordance with applicable data protection laws. We never sell your data.
As part of our operations, some data may be accessed by team members or contractors based outside the United Kingdom. Where this occurs:
If you have questions about where your data may be processed, please contact us at hello@xcelrank.com, and we will provide full transparency.
We only retain your personal data for as long as it is necessary. Once data is no longer needed, it is securely deleted or anonymised. Retention periods are determined by:
Under UK GDPR, you have a number of rights regarding your personal data. You can exercise any of these rights by contacting us at hello@xcelrank.com.
Request a copy of the data we hold about you.
Ask us to correct inaccurate or incomplete data.
Request deletion of your data where no legal basis remains.
Object to processing based on legitimate interests.
Withdraw consent at any time where processing relies on it.
Lodge a complaint with the ICO at ico.org.uk.
Our website may use cookies to improve your browsing experience and help us understand how visitors use our site. Cookies are small text files stored on your device.
We take the security of your personal data seriously. Reasonable and appropriate technical and organisational measures are in place to protect your data from unauthorised access, loss, misuse, or disclosure.
While we take every precaution, no method of transmission over the internet is 100% secure. If you have any concerns about how your data is being handled, please contact us immediately at hello@xcelrank.com.
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or best practices. When we do, we will update the effective date at the top of this page.
We encourage you to review this page periodically to stay informed. Continued use of our website or services after any changes constitutes your acknowledgement of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your data, please reach out, we are always happy to help.
Our team will respond to all privacy-related enquiries within 5 working days in line with UK GDPR requirements.
