We don’t sell SEO packages. We build local SEO systems — specific to your trade, your area, your competition, and your goals.
SERVICE 01
Local SEO is the foundation of every enquiry your business gets from Google. It’s the system that determines whether you appear when someone in your area searches for the service you provide — and whether they call you or your competitor.
We build and manage the complete local SEO system for your plumbing or heating business. That means your Google Business Profile, your website structure, your keyword targeting, your citations and your reviews — all working together as one joined-up strategy rather than separate, disconnected tasks.
Most businesses either do nothing at all or pay a generalist agency to do a bit of everything badly. We do everything correctly, for one type of business, because we’ve done it enough times to know exactly what works in the UK plumbing and heating market.
SERVICE 02
Your Google Business Profile is the single most valuable piece of digital real estate your business owns. The map pack — the three results that appear above everything else when someone searches for a local tradesperson — gets the majority of clicks and calls. Getting into it starts with a properly built and actively managed GBP.
Most plumbers and heating engineers set up a profile once, filled in the basics, and left it. That profile is doing almost nothing. Google rewards businesses that are active: regular posts, fresh photos, prompt review responses, accurate service information and consistent updates tell Google that your business is current, relevant and credible.
We audit your existing profile, identify every gap and weakness, and rebuild it from the ground up. Then we manage it every single month — because a profile you maintain consistently will always outrank one you set up and abandoned, no matter how long ago that abandoned profile was created.
SERVICE 03
Organic local SEO is the long game — and it’s the right game. But if your pipeline needs filling now, while your rankings build, Google Ads done correctly can deliver calls within days rather than months.
Most plumbing and heating businesses that have tried Google Ads before have wasted money on it. The ads showed to the wrong people, in the wrong areas, for the wrong searches. Budget drained. No calls. That’s not a problem with Google Ads — it’s a problem with how they were set up and managed.
We run Google Ads campaigns specifically for plumbing and heating businesses, targeting high-intent emergency searches and service-specific terms in your exact service areas. Every campaign is built around one metric: calls to your business. Not impressions, not website visits, not click-through rates. Calls.
SERVICE 04
Your website is not just a digital business card — it’s the most important sales asset your business has online. Every visitor Google sends to your site will form an instant impression, and most will decide within seconds whether to call you or go back and try someone else.
Most plumbing and heating websites fail at this. They were built quickly, cheaply or by someone with no understanding of how local search works. They’re slow to load on mobile, they don’t clearly communicate what the business does and where, and they’re structured in a way that makes it almost impossible to rank for multiple service areas.
We design and build WordPress websites for plumbing and heating businesses that are fast, mobile-first and built from the ground up for local SEO. That means the right page structure, the right content hierarchy, the right technical foundations — so that every page on your site is working to rank and to convert at the same time.
SERVICE 05
Before a homeowner calls you, a significant proportion of them will look you up. Not just Google — they’ll check your Facebook page, your Instagram, your online presence broadly. What they find shapes whether they trust you enough to pick up the phone.
A business with no social media activity, or with posts that stopped three years ago, quietly loses credibility. It raises a question in the homeowner’s mind: are they still active? Are they any good? A business with consistent, professional social content — completed jobs, seasonal tips, team photos, real work — answers those questions before they’re even asked.
We manage your social media so your online presence looks as good as your work does. Content creation, scheduling, posting and strategy — handled for you, on a consistent basis, without you needing to think about it between jobs.
SERVICE 06
If you only ever let us do one thing for your business, this would be it.
The Google map pack — the three local businesses that appear above all other results when someone searches for a plumber near them — accounts for the majority of calls that come from Google. Most homeowners don’t scroll past it. They see three options, read the reviews, and call the one that looks most credible.
Most plumbers set up a profile years ago, added a phone number and a vague description, and haven’t touched it since. That profile is doing almost nothing for them. We build yours from the ground up — or audit and rebuild what’s already there — then manage it month by month.
SERVICE 07
The keywords that bring in calls are not the keywords most agencies target.
Generic terms like ‘plumber near me’ get searched constantly — and competed for aggressively. The homeowners who convert fastest are the ones who search for something specific. They type ‘boiler not firing [town]’. They search ‘power flush heating system [area]’. They look for ‘gas safe engineer [postcode] same day’.
Those searches have lower competition, higher intent and a much shorter path to a phone call. We identify every high-value keyword your customers use across every area you serve, map them to the right pages, and track them month by month. We also track your competitors — if a rival starts ranking for a term we haven’t targeted yet, we catch it before it costs you jobs.
SERVICE 08
Your website has one job: turn a Google visitor into a phone call. We make sure every page on your site is doing exactly that.
Most plumbing websites were built by a friend or a cheap freelancer years ago. They load slowly on mobile, use vague descriptions that mean nothing to Google, and have one homepage trying to rank for every area. That approach doesn’t work — and it hasn’t for a long time.
For businesses covering multiple towns — which is most of our clients — we build individual location pages. One well-built page targeting ‘plumber in Harrogate’ will consistently outrank a homepage that mentions Harrogate in passing.
SERVICE 09
Inconsistent business details across the internet silently suppress your ranking. Most plumbers don’t know this is happening to them.
Google compares your name, address and phone number across directories, review sites and trade platforms to verify your business is real. When they don’t match, Google loses confidence in your listing and your ranking suffers. You moved premises three years ago but never updated half your listings. A directory auto-populated your details incorrectly. Yell has one version of your business name, Checkatrade has another.
We run a full citation audit, fix every inconsistency, and build fresh accurate listings across Yell, Checkatrade, Rated People, Thomson Local, Trustpilot, Bing Places, Gas Safe Register and CIPHE where applicable.
SERVICE 10
Your next customer will read your reviews before they call. We make sure what they find closes the deal for you.
Reviews do two things simultaneously: they directly influence your Google Business Profile ranking, and they’re the first thing a homeowner reads when deciding who to call. Most plumbers do excellent work and their customers are happy to say so. The problem is nobody ever asks them at the right moment.
A text message sent 30 minutes after a job is finished, with a direct link to leave a review, has a response rate many times higher than a sticker on the back of the van. We build a simple, low-maintenance review system around your existing workflow. You finish the job. The system does the rest.
SERVICE 11
You shouldn’t need a course in digital marketing to know whether your SEO is working. With us, you never will.
Every month: a clear, plain-English report covering calls and actions from your Google Business Profile, ranking positions for key search terms, website traffic from local searches, and what has changed since last month. Then we tell you exactly what we’ve done and what we’re working on next.
We also do a brief monthly call with every client; a proper conversation about performance and strategy, not a sales call. If something isn’t working, we say so. You’re always in the picture.
Free Audit
We analyse your GBP, website, local rankings and top competitors before we speak. We come to the first call with your actual data — not a pitch.
Discovery Call
30 minutes to understand your business, service area and goals. We ask more questions than most agencies because generic strategies get generic results.
Strategy Build
A tailored 90-day plan built around your business, area and competition. You see the full strategy before we start — no surprises.
Implementation
We execute. GBP, website, citations, reviews, content. You focus on the work. We handle everything online.
Monthly Review
We report, review and refine every month. Local SEO compounds — the longer you stay consistent, the stronger your position becomes.
