RANK HIGHER ON GOOGLE & GET MORE LOCAL PLUMBING & HEATING CALLS
You're not losing jobs because you're a bad plumber. You're losing them because when someone types 'heating engineer near me' at 9pm, your competitor comes up and yours doesn't. We fix that.
We don't market every industry — we specialise in yours.
This focus lets us build deeper knowledge of the services, search behaviour, and local competition specific to trade businesses.
Plumbing
Local SEO for plumbers, emergency plumbers and plumbing companies looking to improve visibility for relevant local searches.
Heating Engineers
SEO for heating engineers, boiler repair companies, boiler installers and heating businesses competing for local customers.
HVAC Companies
Local SEO for HVAC contractors providing installation, servicing, repair and maintenance.
Air Conditioning
SEO for air conditioning installers, servicing companies and AC businesses targeting residential or commercial customers.
Heat Pump Installers
Local SEO for heat pump installers and renewable heating businesses researching installation and related services.
Are your competitors getting found before you?
A professional website, a Google Business Profile, good reviews and experienced engineers don't automatically mean you're visible when a new customer searches Google.
These are valuable searches because the person is actively looking for a service. If your competitors appear and your business doesn't, they get the opportunity to win that customer first.
Local SEO isn't just about your website.
Google needs to understand who you are, what you do, where you do it, and whether your Google Business Profile matches your website. We don't treat these as separate marketing channels.
One priority service. Up to five priority locations.
Rather than optimising every service across every location at once, the initial campaign concentrates resources where they can be most useful.
We agree on one commercially important service
- Emergency Plumbing
- Boiler Repair
- Boiler Installation
- HVAC Services
- Air Conditioning Installation
- Heat Pump Installation
Up to five towns or areas relevant to that service
- Boiler Repair + Watford
- Boiler Repair + St Albans
- Boiler Repair + Hemel Hempstead
Google Business Profile + existing website, working as one campaign.
Google Business Profile Optimisation
Your GBP can influence how customers discover and evaluate your business in local search and Google Maps.
- Full GBP audit & optimisation
- Primary and secondary category review
- Services and business description improvements
- Service-area optimisation & GBP posts
- Photo, content and review strategy
- NAP consistency & competitor monitoring
Existing Website Local SEO
A new website isn't included — we improve the areas most relevant to the agreed campaign on your existing site.
- Full Local SEO audit & keyword research
- Service-page and location-page optimisation
- Page titles, meta descriptions, headings
- Internal linking and calls-to-action
- Search Console review & technical SEO fixes
- Mobile and basic UX improvements
Service & Location SEO
A list of towns in your footer isn't enough — we strengthen the relationship between service, location, website and GBP.
- Location-focused content for up to 5 areas
- E.g. Boiler Repair in Watford
- E.g. Boiler Repair in St Albans
- E.g. Boiler Repair in Hemel Hempstead
Keyword Research & Content
More traffic isn't automatically better — we target searches that make commercial sense for your business.
- Service intent & local intent research
- Competition and opportunity analysis
- Improving and updating existing content
- Targeted supporting content where appropriate
Preparing your business for how search is changing.
Customers now ask more conversational questions — "who repairs boilers near me?", "find an air conditioning installer in my area." We strengthen how your website communicates your business, services, locations and expertise, supporting traditional Local SEO while building foundations for answer-driven, AI-assisted search. We don't treat AEO as a replacement for SEO — we build both around the same objective.
90 days. Audit, optimise, measure, improve.
Google needs time to crawl updated pages and understand the relationship between your business, services and locations.
Audit, Research & Foundations
- GBP audit & optimisation
- Website Local SEO audit
- Keyword & competitor research
- Search Console review & ranking baseline
- Priority technical fixes
- Main service page optimisation
Service & Location Optimisation
- Service page improvements
- Location page improvements
- Local keyword targeting
- GBP activity & internal linking
- Content optimisation
- Review strategy & competitor monitoring
Measure, Refine & Strengthen
- Search Console & keyword movement review
- Local visibility review
- Location page & content improvements
- Continued GBP optimisation
- Competitor comparison
- Next-phase recommendations
Built around how each trade actually gets searched for.
Plumbers
Often urgent, highly localCustomers may search "plumber near me", "emergency plumber [town]", "local plumber [town]" or "plumbing company near me". Our approach connects your plumbing services, priority locations, GBP and website so search engines understand where you operate and what you provide.
Heating Engineers
Multiple valuable servicesHeating businesses compete across boiler repair, boiler installation, boiler servicing, heating repairs and heating engineer searches. We help build stronger local relevance around the service and locations selected for the campaign.
HVAC Companies
Residential & commercialWe help HVAC companies strengthen their existing website and GBP around relevant services and priority locations — installation, maintenance, servicing or repair, depending on your agreed priority.
Air Conditioning
Installation, servicing, repairWe help AC businesses strengthen visibility around relevant local searches by improving the connection between website, GBP, service pages and target areas.
Heat Pump Installers
Research-heavy journeysHeat pump customers research extensively before choosing an installer — creating opportunities across commercial and informational search. We strengthen local search foundations while clarifying how your expertise is communicated online.
Not every-industry SEO. Just five, done properly.
- Deeper trade knowledgeIndustry services, customer search behaviour and trade-specific competition, understood properly.
- No vanity reportingWe're not here to send impressive-looking reports full of meaningless numbers.
- Focused, not scatteredWe strengthen visibility for the services and locations that actually matter to your business.
A straightforward update. No SEO jargon.
- Work completed & GBP progress
- Website improvements & keyword movement
- Search visibility & Search Console performance
- Opportunities identified
- Priorities for the following month
SEO takes time. So we build for the long game.
Google needs time to crawl updated pages, process changes and understand the relationship between your business, services and locations. Results vary depending on your website, location, competition, GBP and starting position. Xcel Rank does not guarantee specific rankings, calls or lead volumes — we focus on building and improving the Local SEO foundations your business can keep developing.
One focused campaign. One clear price.
Included
- Google Business Profile optimisation
- Existing website Local SEO
- 1 priority service, up to 5 priority locations
- Keyword research & targeting
- Service & location page improvements
- Content & blog optimisation
- Technical SEO improvements within scope
- Competitor monitoring & monthly reporting
Not Included
New website design or development. If your website requires a full rebuild, this is quoted separately — never hidden inside the package.
Can you actually find your own business?
Open Google and search for your most important service followed by your main location — not your company name.
Now look at the companies appearing above you. If competitors are consistently easier to find, there may be a local visibility gap worth investigating.
Start with a free Local SEO & visibility audit.
Before asking you to commit to the 90-Day Local Growth Package, we'd rather understand your current position — your GBP, existing website, main service, target locations, current visibility, competitors and potential opportunities. Then we'll explain what we find. You decide whether working with Xcel Rank makes sense.
Frequently asked questions.
A focused Local SEO campaign for plumbing, heating, HVAC, air conditioning and heat pump businesses. It combines Google Business Profile optimisation with Local SEO improvements to your existing website, focusing initially on one priority service and up to five priority locations.
£390 per month with a three-month initial commitment. Total initial investment: £1,170.
Plumbers and plumbing companies, heating engineers, HVAC companies, air conditioning installers, and heat pump installers.
Yes — GBP optimisation is a core part of the package and works alongside the Local SEO improvements made to your existing website.
One priority service and up to five priority locations, keeping the campaign focused on commercially relevant opportunities rather than spread thin.
No. The £390 package works with your existing website. New website design or development isn't included — if a full rebuild is required, we'll discuss and quote that separately.
The campaign considers how clearly your business, services, locations and relevant information are structured for modern search and answer experiences alongside traditional Local SEO. AEO supports the wider strategy rather than replacing SEO.
No. No responsible SEO agency can guarantee a specific organic or Google Maps position. Results depend on competition, location, website condition, GBP, existing authority and other factors outside any agency's complete control.
Results vary. Some improvements may become visible during the initial 90 days, while more competitive searches may take longer. The initial campaign gives us time to audit, optimise, measure and improve your local search presence.
We review the work completed, available performance data and the opportunities identified. If continuing Local SEO makes commercial sense, we'll recommend the appropriate next stage. There is no obligation to continue.
One priority service. Up to five locations. 90 days.
If you're looking for a specialist Local SEO agency that understands how local service businesses compete on Google, talk to Xcel Rank.